Bob's Tips
The 10 Most Asked Questions in Prepress
from Bob Reilley, our prepress manager
1. What are my options for getting a file to CRW?

Email has size limitations and file handling issues

Breaking up files into smaller batches for FTP helps save time

Providing a low resolution PDF on FTP will help with the assembly of job

Our messenger service allows you to send physical materials
2. Why do my graphics sometimes look fuzzy?

Choose a raster-based file to ensure a realistic image

Choose a vector-based file for a scalable line type file

For page layout, Quark and Adobe InDesign are industry standards

For image editing, Adobe Photoshop
3. How can I be sure the fonts I used will print correctly?

Use a font collection utility

Be careful with Illustrator and fonts

Never stylize fonts, supply fonts

Never rename a font
4. How can I make changes without headaches?

Limit what files are returned to us on a correction round

Provide lasers and/or Screen PDF

Provide up-to-date lasers for initial job and correction rounds
5. What files should I provide for smooth stress-free production?

Use a collection utility to gather images

Supplied file name should match file name linked in Quark

Do not send a low res F.P.O.
6. How do I get everything in my design to position correctly?

Using palettes and tool bars ensures exact image placement

When using common elements, master pages can be a good solution

Do not rely on low res image previews for exact image placement
7. What is the best way to set-up my file for print production?

Limit using spread files to pocket folders and short-fold pieces

Build saddle-stitched books as facing pages, perfect bound books as singles
8. What is the best way to specify colors in my electronic file?

Using PMS swatchbook will guarantee color consistency

Using PMS colors ensures corporate identity

Naming spot colors exactly the same will reduce ripping conflicts and eliminate extra colors
9. How can I set-up and use varnishes to enhance my job?

Using varnishes enhances and protects the finished piece

A spot varnish is used to focus or accentuate attention on specific areas within a piece

Allowing CRW to create varnishes will ensure design and placement
10. Why do I keep getting calls from my friendly CSR?

Be explicit and assume nothing regarding directions or corrections

Supply latest lasers or clear directions written on old proofs

Planning with the CRW support staff before starting your project helps give us a clear path to follow