Web-to-Print

How to Do More with Less Using an Automated, Template-Based Workflow

By: Kathy Chinnici

With the economy exerting pressure and placing more demands on marketing budgets, personnel and schedules, we are all being tasked to do more with less. By transitioning to an automated workflow for repetitive, template-based print and integrated marketing programs, customers are seeing positive results that are helping them overcome these challenges. This automated workflow is known as web-to-print.

Web-to-print is a great solution for accomplishing more with less, while adding to the bottom line because of its many cost savings benefits. Web-to-print solutions range from canned and custom programs and are available in many forms. Having a secure, state-of-the-art customized web-to-print website can help an organization adhere to branding standards, streamline print and ordering needs and generally enable organizations to do more with less.

Benefits of web-to-print:

1. Assure faster turnaround often in 48 to 72 hours from concept to shipment.
2. Web-to-print automated workflows can utilize Just-In-Time printing eliminating obsolete inventory and storage costs.
3. Mailing lists can be uploaded from the desktop, sorted and paired with projects in progress.
4. These systems employ pre-loaded templates to reduce expenses for ongoing design, marketing and procurement.
5. Easy to use applications assure completing the customization, design, proof approval and ordering of the materials while maintaining branding standards.
6. Preprinted materials and premiums can be warehoused for fulfillment at the click of a mouse.
7. Digital asset management can be incorporated into these systems.
8. Batch production when schedule allows, presents opportunities for economies of scale for print and premium production.
9. Environmental sustainability can be achieved by including but not limited to the use of FSC papers for your printed materials.
10. Extranets and e-billing can be programmed in to streamline processes and improve budgeting and cash flow.
11. Cross media applications such as variable data, email and PURLs can all be programmed into a web-to-print automated workflows.

Determining your organizations needs is a great way to clarify if a web-to-print automated workflow solution could be helpful for you. Request a DEMO of a web-to-print solution today!